AFTER THE FINAL WHISTLE…
Hatched by Justin Clarke on Tuesday, July 13, 2010
When I watched the closing ceremony of the soccer world cup, glued to the TV as the full sized elephant mannequins drank water from a watering hole in what looked like a sandy Kalahari desert to the sounds of the Ladysmith Black Mambazo , I was overcome with pride and the realisation that IN South Africa, when WE come together and put our mind to it, ANYTHING is possible.
It was not only the bureaucrats who performed admirably, policing crime like few believed possible, home affairs getting hundreds of thousands of visitors through immigration at the airports courteously and efficiently, municipalities implementing transport plans, cleaning organising, and many more dysfunctional government and quasi government departments that seemed to wake up and get into gear, but our formal economy who put together the world leading stadiums, roads, airports and modern railways in very tight timelines, showing what we can achieve and that we still have the skills to pull off hairy audacious projects.
But the most exciting thing for me was the way ordinary South Africans got stuck in as a huge family, supporting out team, sure, but also becoming ambassadors in small ways, cumulatively adding up to the biggest PR and marketing expose ever in Africa.
So let’s now move into a period of working to win (and not for the elite few). Lets no longer be blackmailed by political rhetoric that belongs in the past. Lets shut down the “tendopreneurs”, the leeches who suck, steal and poison the poor and the vulnerable, while at the same time pretending to represent them.
And housing can be a creator, a huge driver in this new era. The old Western economies are not going to be growing fast enough to pull us up by our bootstraps, and our exports are expensive in international terms, so growth will have to be domestic. We will have to do it ourselves….but we can.
I say drop interest rates again, get the bank’s lending, get some skills into the municipalities so developers can build houses. Not only will the building sector create the right type of employment, but the secondary industries including furnishings and fittings which will give the local economy a big boost. Increased receipts from company taxes and transfer duties will prop up the huge social spend that we have to have. Lets encourage international investment, in fact I would take it a step further and market South Africa as a retirement destination for wealthy foreigners. Government will have to act, showing the world clearly what our policy is to foregion investment in local real estate and how important the constitution is to the people.
According to ‘Economist’ magazine, The publication’s Global House Price Index shows that SA house prices rose by a cumulative 418% over the past 12 years (1997-2009). That far outstrips any of the other 20 housing markets tracked by the index. The next best performers were Australia, Britain and Spain with growth of 181 %, 175% and 167% respectively. While some of those countries may have relapsed recently, South Africa escaped the global crises very well, and most of our losses have been recovered in terms of house prices.
So would that not mean that South Africa should be a safe haven property investment destination for foreigners?
And that gets me back to my point of the successful world cup. Lets follow up with proudly presenting property, and lifestyle investments to those foreigners who got to see the true South Africa. And lets not forget about the million or two skilled South Africans that are living abroad – come back, bring your skills and capital and we can show Brasil, China, Russia and India how to eradicate poverty in 10 years.
Its really that easy, just like hosting the biggest world event, SUCESSFULLY. It depends if you really want to do it?



Comments (5)
Well said Justin!
I think it is about time that South Africans stop comparing ourselves to the “developed world” as if we need their approval or acknowledgement for a job well done.
Showcasing our lifestyle whilst enjoying and sharing it with the world, probably achieved more for the national self-esteem than all the previous international events SA has hosted up to know. The wave of participation outside our stadium was so much more influential than the Mexican waves inside.
All fears of “can we actually pull this off” or will all the South Africans participate even if their 89th ranked team predictably drop out after the first round, dispappeared the moment the ball started to roll.
I have never seen such a national sense of “lets get on with it” before. Logically the enormous drop in crime rates and the deafening silence of the tendopreneurial cum racist cadres in our society all helped to show us what we really can be when everyone participate.
Things have changed in 2010 – we have now serious Blue Bulls in Orlando and more than 640 000 Afrikaans supporters whom got to know and enjoy a new set of tongue twisting stars.
Let us all set our goal on the 2020 Olympics – doubling up from 2010 to 2020 is possible!
Well said Justin. We need to build on the good work and foundation laid by the world cup. Now is the time for SA to shine as an investment opportunity for the world.
I agree my good sir let us (South Africans) build on the World Cup momentum. Come 2014/2020 Olympics we’ll be shinning brighter than black.
First, I’m impressed that you can read and write.(Just kidding, my friend) Second, this article really makes good sense. I’m not sure why South Africans always feel they need to prove something to the rest of the world. Any foreigner that has visited there knows just how great the people are and how wonderful the country is. You all need to stop carrying the chip on your shoulders and throw it into the ocean. You can all certainly achieve anything you want to achieve and that has more to do with the will of the population. Believe in yourselves because the rest of the world has believed in you for a long time. No one is surprised that the World Cup was pulled off magnificently. There was still crime, security issues, those damn vuvuzelas, strikes, etc. However, what the world witnessed was truly beautiful and that is what will always be remembered. Congratulations to all my brethren in South Africa. You should all be very proud. As for my friend, Justin. I told you that this was a beautiful game. I loved playing it and now love coaching it. I’m glad you experienced the thrill of it. See you and Susie soon. Your apartment awaits you. It’s done and has your name on it.
One of the best things that I have heard is that visitors to SA felt very welcomed and felt the amazing camraderie that we all know exists. This has been a great advert to the whole world.
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